Description
We rebranded Coke Zero Sugar not as a soft drink, but as the luxury in your everyday life. We moved the liquid from the humble aluminum can to the Co-La-La Reserve Bottle. We then introduced “The Zommeliers” and the “5 Zs.” We turned "Zero" into a mark of absolute purity, proving that a refined palate isn't a privilege of the elite, it’s a choice for anyone with a craving for Coke Zero Sugar.
This professional campaign titled 'Colala' was published in United States in March, 2026. It was created for the brand: Coca Cola Zero Sugar, by ad agency: Syracuse University. This Integrated medium campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted about 15 hours ago by Hannah Weiner of S.I Newhouse School of Communications.
Credits
Advertising Agency (School): Syracuse University-The Newhouse School
Art Director: Hanna LaBerge
Copywriter: Hannah Weiner
