On the 16.08.2021 the last US Soldier left Afghanistan and the Taliban regime took over. Harsh sharia rule was reinstated almost immediately and the violation of women´s rights recommenced. News of abuse and the killing of women emerged, and no international government stepped in. Amnesty International wanted to bring awareness to this situation. Three days after the first documented incident, Amnesty Austria released this image of an Afghan woman wearing a burqa with a key difference: the woven net fabric covering the face was changed into a crosshair to demonstrate the life-threatening effects this harsh sharia interpretation has on Afghan woman.

This professional campaign titled 'Threatened by Gender' was published in Austria in September, 2021. It was created for the brand: Amnesty International, by ad agency: Demner Merlicek & Bergmann / DMB.. This Outdoor and Print media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 6 months ago by PR Manager: Janina Schwarz of Demner, Merlicek & Bergmann / DMB..


Advertising Agency: Demner, Merlicek & Bergmann / DMB., Vienna, Austria
Media Agency: Media1, Vienna, Austria
Creative Director: Alistair Thompson
Art Director: Dominik Celand, Lukas Hueter
Graphic-Design: Benjamin Hönlinger
Photo Illustration: Robert Staudinger
Client Management: Julia Dragosits, Oliver Weiss, Nathalie Piticov
Retouching: Reinhard Krapfl


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