Pre-owned Fashion Billboards

Agency: Demner Merlicek & Bergmann / DMB.


Europe produces more than 2 million tons of textile waste every year and fashion has become a throwaway commodity. Zalando is aware of its share of responsibility and is breaking new ground. The Pre-owned service enables customers to sell old clothing via and should be made known in Austria. To promote the campaign, the subjects of the international campaign were given a sustainable twist: The motifs were recreated by art students from thousands of worn items of clothing and then presented as artistic installations in public spaces. All the garments used remained undamaged, to be sold afterwards via Pre-owned. The campaign was therefore as sustainable as the service itself.

This professional campaign titled 'Pre-owned Fashion Billboards' was published in Austria in October, 2021. It was created for the brand: Zalando, by ad agency: Demner Merlicek & Bergmann / DMB.. This Ambient and OOH Outdoor media campaign is related to the Retail Services industry and contains 7 media assets. It was submitted about 1 year ago by PR Manager: Janina Schwarz of Demner, Merlicek & Bergmann / DMB..


Advertising Agency: Demner, Merlicek & Bergmann / DMB., Vienna, Austria
Creative Director: Sebastian Kaufmann
Art Director: Mario Goldsteiner
Copywriter: Paul Ballot, Maximilian Peleska, Nikolas Rein, Anna Repitsch
Graphic Design: Viktoria Mannsberger
Strategy: Jacky Hamid, Katharina Schmid
Client Director: Bianca Schediwy
Project Management: Alicia Rocki, Silvia Gonzalez
Artists: Julia Nagl, Maximilian Mannsberger
Production Company: Ambient Art Werbe GmbH, Vienna, Austria


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