Backdropped against the rugged Atlantic coast, 'This is Rockshore' champions the invigorating freedom and refreshment we enjoy from a trip away with real mates. The story is served up by a cast of real friends, who headed off on a camping expedition to enjoy a fun-filled weekend of surf, exploration, and craic before settling down around the campsite to enjoy the refreshing taste of Rockshore lager and cider. After the weekend is over they return to their everyday lives and the hum-drum of routine, before reuniting in their local pub to reconnect, relive their memories, and once again enjoy the refreshing taste of Rockshore.
This professional campaign titled 'This is Rockshore' was published in Ireland in November, 2019. It was created for the brand: Rockshore, by ad agency: BBDO. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago by Deirdre McNamara.
Advertising Agency: BBDO, Dublin, Ireland