New Natural Egyptian Cosmetics Packaging Campaign

School: MSA University


LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone.

This student campaign titled 'New Natural Egyptian Cosmetics Packaging Campaign' was published in Egypt in June, 2019. It was created for the brand: LAPIS, by ad school: MSA University. This Design medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted over 4 years ago by Art Director: hedeya of bella ciao advertising agency.


Advertising School: October University for Modern Sciences and Arts, Cairo, Egypt
Dean Of The Faculty Of Arts & Design:: Prof. Tarek Saleh Bahakim
Dr.: Hisham Nagy
Dr.: Nagwa Eladawy
Dr.: Dina Aboud


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