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Vans

This is Off The Wall

Description

The original sports action brand Vans announces its 2023 Global Brand Campaign, “This is Off The Wall,” the first project under its new foundation. The campaign launches with a bold and dynamic anthem film directed by Will Dohrn and produced by Love Song.

Focusing on the journey of self-discovery through creative exploration and expression, ‘This is Off The Wall’ is a powerful human homage to all creators. The film features Van’s ambassadors – artist Little Simz and Van’s Skate Team riders Beatrice Domond and Felipe Nunes – reflecting how they seek authenticity in themselves, their relationships, and the world while propelling culture forward.

In the anthem film, Dohrn plays with a sense of scale and brings the audience on a kaleidoscopic visual journey. In-camera distortion and multi-layered VFX – done by The Mill – bring the creative paths of Little Simz, Domond, and Nunes to life. The film keeps the creators as the focal point, visualizing them as unique and individual auras while scintillating in-camera efforts warp the surrounding environmental elements in their wake, showcasing how each brings their distinctive style to every part of their lives.

“I was immediately inspired when I saw the script,” says Dohrn. “I wanted the film to feel reminiscent of classic old skate videos and utilize VFX elements to make it fresh and contemporary. Ultimately, it’s a subtle nod to the homemade, DIY, punk aesthetic that Vans was born out of.”
Dohrn joined the Love Song roster earlier this year. The award-winning commercial and music video director has collaborated with artists and brands, including Stella McCartney, Jeshi, and IDLES.

This professional campaign titled 'This is Off The Wall' was published in United States in April, 2023. It was created for the brand: Vans, . This Digital and Film media campaign is related to the Fashion and Personal Accessories industries and contains 1 media asset. It was submitted over 1 year ago.

Credits

Vice President, Creative: Rob Teague

Creative Director: Bruno Luglio
Creative Director: Matt Even
ACD/Art Director: David Happekotte
Art Director: Joel Vandruff
Designer, Environmental Design: Ina Kanaoki
Manager, Interactive: Kyle Kelly
Senior Director, Creative Services: Anne Oburgh

Director, Production: Nate Rogers
Senior Producer: Antonietta Croft
Director, Project Management: Ria Jones
Senior Project Manager: Cor Cormier

Global Chief Marketing Officer: Kristin Harrer
Vice President, Global Brand Management: Carly Gomez
Senior Director, Global Brand Marketing: Shirley Chong
Director, Brand Management: Josie Last
Senior Manager, Global Brand Marketing: Tierney Stout
Senior Manager, Global Brand Marketing: Jacob Meachum
Manager, Marketing, Skate/BMX: Zach Sheats
Manager, Brand Management, Lifestyle: Daniel Rodriguez

Senior Manager, Public Relations: Taylor Norman
Corporate Communications Coordinator: Kailee Bradstreet

Director, Global Digital Brand Communications: Tenny Park
Senior Manager, Global Digital Brand Communications: Jonathan Fan
Senior Manager, Consumer Digital Communications: Amanda Rae Silverman

PRODUCTION COMPANY: Love Song
Director: Will Dohrn
Managing Partner: Kelly Bayett
Partner: Daniel Wolfe
"
Head of Production: Paige Kauffman
Executive Producer: Deannie O'Neil
Line Producer: Jenni Haberstock

CREATIVE CONSULTANT: Anomaly
Managing Partner/President: Khara Wagner
Managing Director: Josh Jefferis

Partner/Chief Creative Officer: Josh Fell
Group Creative Director: Jeremy Wirth
Creative Director: Joaquin Salim
Creative Director: Mariana Oliveira
Associate Creative Director: Lucy Logan
Copywriter: Erin Kaupp

Associate Creative and Design Director: Benoit Ollive
Designer: Makenna Hammond

Group Business Director: Kylie Wu
Business Director: Meghan Miloradovic
Account Director: Michael Gobo

Partner/Chief Strategy Officer: Aisea Laungaue
Head of Comms Strategy: Johnny Corpuz
Senior Comms Strategist: Kimberly Van
Senior Cultural Strategist: Cheryl Faux
Senior Project Manager: Rebecca Lear


EDITING COMPANY: COSMO STREET
EDITOR: Fouad Gaber
LEAD ASSISTANT EDITOR: Helena Teixeira
ASSISTANT EDITOR: Cole Conci
ASSISTANT EDITOR: Tony LaRocca
POST PRODUCER: Arniesha Williams
POST PRODUCER: Noreen Khan
HEAD OF POST: Kacie Gomez
EXECUTIVE PRODUCER: Marie Mangahas
MANAGING DIRECTOR: Yvette Cobarrubias

VFX/FINISH: The Mill
Executive Creative Director: Dan Williams
Creative Director: Tom Luff
Executive Producer: Clare Melia
Producer: Chloe Ensor
Production Assistant: Ellie Georgiou
2D Lead: Matt McDougal
2D Artist: Sole Martin
2D Assist:Leah Ayinde
CG Lead:Margaux Huneau
CG Artist:Vaclav Cizkovsky
Lead Online Artist: Dan Lorenzini
Online: Andy Penfold
Design: Adam Roche

TELECINE: Company 3
Senior Colorist: Simon Bourne
SENIOR COLOR PRODUCER: Chris Anthony

MUSIC:"Blue Train Lines" by Mount Kimbie

MUSIC SUPERVISION: Gerry Cueller // Go Big! Entertainment

MIX/SOUND DESIGN: Barking Owl
SOUND DESIGN: Gus Koven
MIXER: AJ Murillo
SENIOR PRODUCER: KC Dossett

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