Description
The Turkish Education Foundation (TEV), Türkiye’s largest NGO for education, was founded to ensure financial difficulties never hinder a student’s pursuit of their dreams. This mission inspired the bold “This Is All I Can Afford” campaign, which courageously spotlighted the student housing crisis in Türkiye despite the challenging political and economic climate. With rents soaring and students forced to drop out, TEV tackled a sensitive issue head-on. In a country where gaining admission to university is a monumental achievement, the housing crisis threatens to take it all away. By turning this urgent issue into a public conversation, TEV reinforced its belief that education is a right, not a privilege. The campaign sparked empathy, increased donations, and brought critical awareness to the harsh reality students face, all while demonstrating TEV’s unwavering commitment to educational equality.
This professional campaign titled 'This is All I Can Afford' was published in Turkey in June, 2024. It was created for the brand: Turkish Education Foundation, by ad agency: Happy People Project. This Ambient, OOH Outdoor, and Static Images media campaign is related to the Education, Media, and Other industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Brand name: Turkish Education Foundation
Advertiser / client: Turkish Education Foundation
Product / service: Non-Governmental Organization
Campaign name: This Is All I Can Afford
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project, İstanbul
Media agency: Mindshare, Ingage
Additional company: Goodboy Production
Production company: Goodboy Production
Web address: https://www.tev.org.tr/homepage/en
Agency chief executive officer: Orçun Onural, Yaşar Akbaş
Chief creative officer: Ergin Binyıldız
Executive creative director: Atilla Karabay
Creative director: Mesut Yüksel, Şadi Akbudak
Art director: Sezgin Bulut
Copywriter: Tamer Kılıç
Designer: Aydın Önel, Tolga Çeki
Account director (agency): Tuba Karaca Azak, Murat Turfanda
Client account director: Banu Taşkın
Managing director: Pelin Börk
Strategic planner / strategist: Özgün Özkalay
Senior planner: Özlem Akbaş, Ezgim Avkaroğulları
Pr director: Artı PR
Film production: Goodboy Production, Panik!
Director: Ege Örs
Music: Ege Selçuk
Agency producer: Sevinç Öktem, Ali Çiçek, Tuna Aktaş
Post production: Panik!
Digital creative: Yasemin Küçük, Seher Kış, Müge Sert, Nur Tunay
Additional company: Account Supervisor: Durul Mıhcı, Şenay Elvan Duman Account Executive: Şeyma Nur Tekin, İrem Atay
