Anandarupena

Durga Puja is a religious festival but is also a bundle of joy packed with friendship, nostalgia, pandal-hopping and most of all ‘Petpujo’, the mandatory deep diving into delicacies. On behalf of the esteemed client Adya Dairy, MYNDROOT crafted this campaign that celebrates the little joys of Durga Puja coupled with dairy based products that give you company from Shoshthi to Doshomi.

For Shoshthi, we portrayed the story of pandal-hopping and how the journey is fueled by Lassi. The layout for Saptami showcased the importance of a heartfelt Paneer Roll, shared between friends. Ashtomi is incomplete without the traditional Ghee laden ‘Bhog’ prasad, and we highlighted that age-old happiness that soothes hearts and palates alike. Nobomi is all about marathon adda sessions and when you add Classic styled milk tea to it, it remains to be an experience. For Doshomi, we focused on the ceremonial ‘mishtimukh’ and how essential Mishti Doi is for this occasion.

This campaign celebrates the merger of Maa Durga's homecoming with the fervour of the mortals, here on earth.