This Friday shouldn't be black

Agency: BBDO


In the middle of 2020, the year of the pandemic, attending crowded places can be a disaster. But we know that Colombians still want to take advantage of Black Friday, that is why we invite them to buy without leaving home.

This professional campaign titled 'This Friday shouldn't be black' was published in Colombia in November, 2020. It was created for the brand: PSE, by ad agency: BBDO. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 2 years ago by Jerónimo Zapata Trejos of Sancho BBDO.


Advertising Agency: Sancho BBDO, Bogotá, Colombia
Production: Flare
Chief Creative Officer: Mario Lagos
Chief Creative Officer: Sergio León
Executive Creative Director: Daniel Calle
Executive Creative Director: Andrés Luque
Creative Director/ Copywriter: Jerónimo Zapata Trejos
Creative Director/ Art Director: Diego Julian Rodriguez
Copywriter: Sebastián Suarez Gnecco
Art Director: David Católico
Art Director: Rodrigo Hernandez
Head Of Planning: Juan Camilo Laverde
Account Director: Fermín Gonzalez
Senior Planner: Esteban Angarita
Account Executive: María Paula Beltran

International O...


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