Description
In Colombia, people work some of the longest hours in the world, yet earn very little in return. In fact, many work so hard that they fall asleep at their desks, during lunch breaks, or on the long commutes between jobs.
From this insight, we created a digital campaign called: "This Dream Deserves a Chance", to promote Paga Todo’s lottery ticket: Paga Millonario.
We turned those moments when effort takes its toll into an invitation for people to try their luck, and win the kind of money that could help them start living the life they’ve always dreamed of.
This professional campaign titled 'This dream deserves a chance \ Paga Todo, Paga Millonario' was published in Colombia in September, 2025. It was created for the brand: Paga Todo, by ad agency: DENICOLÁS\TBWA. This Digital medium campaign is related to the Gambling industry and contains 4 media assets. It was submitted 2 months ago.
Credits
VPO: David Nicolás
DGC / Head of Art: Duván Villegas
Brand Director: Andrés Mendoza
Creative Direction: Esteban Ríos, Stephanie Rumierk
Art Direction: Luis Márquez, Mayra Campos, Duván Villegas
Copywriting: Danna Galeano, Esteban Ríos
Account Executive: Laura Carpintero
Strategy Direction: Juan Felipe Charry
Brand Strategy: Dani Sossa
