Description
Cheat your way through college with Liquid Death Certified Smarter Water, exclusively on Amazon.
People on the internet are saying water has memory and can retain words and thoughts. That's why we decided to take advantage of this discovery and use it to help college students cheat their way to success. We took an army of Amazon Alexa devices and had them read stacks of college textbooks aloud directly into hundreds of cases of our water. If the water retains the words, that means when you drink the water it will carry those words directly into your brain. Reading books takes months, but now you can drink books in seconds.
This professional campaign titled 'Certified Smarter Water' was published in United States in September, 2025. It was created for the brand: Liquid Death, by ad agencies: Amazon Ads Brand Innovation Lab and LD Creative Team. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Founder/CEO: Mike Cessario
SVP Marketing: Dan Murphy
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP Design: Frank Dresmé
Creative Director: Will Carsola
Associate Creative Director: Stu Golley
Director of Brand: Tia Sherwood
Brand Manager: Jeanne Irwin
Senior Nihilist: Brendan Kelly
Senior Graphic Designer: Kellen Breen
Designer: Michael Vickers
Director: Andy Pearson
Senior Producer: Zoe Andrikidis
Senior Producer: Cookie Walukas
Producer: Rylee Brown
Director of Photography: Kelsey Talton
Production Designer: Mike Maltz
Editing: Tyler Beasley
Color: Company 3
