Description
UNICEF Italy has released the short film “This Company is a Family” to promote its Family Friendly Workplace Initiative, a program encouraging companies to adopt policies that support the well-being of employees’ children. Aimed at business leaders and decision-makers, the campaign contrasts the celebration of year-end corporate achievements with glimpses of missed school plays and distracted parenting, highlighting how performance-driven work cultures can negatively impact even the youngest family members. UNICEF underscores that companies embracing family-friendly policies see gains in talent retention, productivity, innovation, and alignment with ESG goals, while employees report better health, job satisfaction, and sense of purpose. In Italy, where issues like parental stress, declining birth rates, and gender inequality persist, UNICEF frames these challenges as intrinsically linked to children’s rights and development.
This professional campaign titled 'This Company is a Family' was published in Italy in June, 2025. It was created for the brand: Unicef, by ad agency: Saatchi & Saatchi Italy. This Film and Print media campaign is related to the Health industry and contains 4 media assets. It was submitted 17 days ago by Creative Director: Leonardo Cotti of Saatchi & Saatchi.
Credits
Creative Agency: Saatchi & Saatchi
Executive Creative Director: Manuel Musilli
Creative Director: Leonardo Cotti
Senior Copywriter: Marta Curcio
Senior Art Director: Antonio Penco
Account Director: Rachele Monteleone
UNICEF Italy Head of Philantrophy and Engagement: Elisabetta della Croce
UNICEF Italy Philantropic Strategy: Giulia Tei
Production Company: Think Cattleya
General Manager: Martino Benvenuti
Director: Igor Borghi
DoP: Emanuele Zarlenga
Art Department: Chiara Balducci
Stylist: Elena Manferdini
Editor: Luca Angeleri
Original Music: Enzo Casucci
Colorist: Giorgia Meacci
