Pepsi Pepsico

Thirsty for More

Agencies: Traffic Digital The Collective


In November 2022, Pepsi launched the Thirsty For More campaign. They released unique cans illustrated with faces of cheering fans from around the world – in multiple languages. To amplify this spirit of cheering, we created a live-action 3D outdoor display featuring Pepsi cans and their fans.

This 3D OOH display was designed to use the unique media space and a prime location in Dubai, to create an eye-popping illusion – through the power of perspective.

In the illusion, we see a fan lean over the display and cheer his heart out with a fanfare of celebration behind him. This is then taken over by a range of illustrated Pepsi Blue and Pepsi Black cans that jump out of the screen to show different fans cheering in different languages. The ad finishes with Pepsi splashes, swirls and bubbles that sign off, leaving viewers “Thirsty For More”.

This professional campaign titled 'Thirsty for More' was published in United Arab Emirates in November, 2022. It was created for the brands: Pepsi and Pepsico, by ad agencies: The Collective and Traffic Digital. This Ambient, Digital, and OOH Outdoor media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Traffic Digital / The Collective, Dubai
Production Company: Traffic Digital
Account Director: Louise Dunne
Sr. Account Manager: Reem Kanaan
Account Manager: Harry Moore
Executive Creative Director: Ross Davies
Sr. Animator: Hala Ghazal
Sr. Art Director: Jayesh Seth
Video Producer: Vishnu Rajashekharan
Associate Creative Director: Zaheen Bagasrawala


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