Thirst Global Awareness

Thirst-flusher app

Agency: Publicis


It's known that women don't like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water.
Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you're on the way to the W.C remember to use Thirst flusher app. Now free at the APP store:
Chief interaction Manger: Enon Landenberg
Creatives: Aviv Stein
Project Manager: Yogev Reinhold
Creative & art Director: Bechor Bar-Tur
Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum
Designer: Alex Trublenkov

This professional campaign titled 'Thirst-flusher app' was published in Israel in May, 2012. It was created for the brand: Thirst Global Awareness, by ad agency: Publicis. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 12 years ago.


Advertising Agency: Publicis E-Dologic, Israel
C.T.O: Yacov Zoaretz


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