They Need To Exist

School: One Minute Briefs


By recreating the panda in real life, we are creating a powerful visual statement that emphasizes the importance of preserving the natural world for future generations.

The text on the visual reads "They need to exist," which echoes the core message of the WWF's mission. The message emphasizes the need to protect wildlife and their natural habitats from extinction, and the importance of taking action to preserve these vital species for future generations.

The WWF logo is instantly recognizable and has become a symbol of the organization's commitment to conservation. By recreating the logo in real life, our campaign is drawing attention to the importance of preserving wildlife and their habitats, and the urgency of taking action to protect these vital species from extinction.

This student campaign titled 'They Need To Exist' was published in United Kingdom in March, 2023. It was created for the brand: WWF, by ad school: One Minute Briefs. This Digital, OOH Outdoor, and Print media campaign is related to the Agency Self-Promo and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago by Copywriter: Arun Anoop.


Copywriter: Arun Anoop
Designer: Arun Anoop


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