Ovarian Cancer Australia

These are no ordinary undies - They're Overies!

Agency: 10 feet tall


We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer!
Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected
We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer.

This professional campaign titled 'These are no ordinary undies - They're Overies!' was published in Australia in April, 2019. It was created for the brand: Ovarian Cancer Australia, by ad agency: 10 feet tall. This Film medium campaign is related to the Fashion and Retail Services industries and contains 2 media assets. It was submitted about 5 years ago.


Advertising Agency: 10 Feet Tall, Australia

Vienna Tourist ...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.