These are no ordinary undies - They're Overies!
Agency: 10 feet tall
We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer!
Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected
We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer.
This professional campaign titled 'These are no ordinary undies - They're Overies!' was published in Australia in April, 2019. It was created for the brand: Ovarian Cancer Australia, by ad agency: 10 feet tall. This Film medium campaign is related to the Fashion and Retail Services industries and contains 2 media assets. It was submitted about 4 years ago.
Advertising Agency: 10 Feet Tall, Australia