ADVERTISING

Prefeitura de Nova Lima

There is no easy life for mosquitoes here.

Agency: ORO Comunicação

Description

In early 2024, the increase in cases of Dengue, Zika, and Chikungunya rose by 300% in the state of Minas Gerais, Brazil, including municipalities like Nova Lima. Consequently, authorities declared an epidemic situation to redirect efforts towards combating the mosquito proliferation. The Aedes aegypti mosquito, the transmitter, thrives in clean and stagnant water for breeding. A campaign of awareness was essential, rallying citizens against the mosquito and promoting the elimination of Aedes breeding grounds. To break away from the conventional informative campaigns against dengue, we devised a playful approach, depicting the mosquito in a light-hearted manner to convey the message that there's no easy life for mosquitoes in Nova Lima when the public administration and its citizens unite to end the party.

This professional campaign titled 'There is no easy life for mosquitoes here.' was published in Brazil in February, 2024. It was created for the brand: Prefeitura de Nova Lima, by ad agency: ORO Comunicação. This Digital medium campaign is related to the Public Utility industry and contains 2 media assets. It was submitted about 2 months ago by tiagomatte: Tiago of ORO.

Credits

Advertising Agency: ORO Comunicação
3D Production Company: Safari Postproduction
Creative Director: Tiago Matte
Creative Coordinator: Paulo Soares
Copywriter: Nathalia Galvani
Illustrator: Gabriel Assis
Planner: Thays Kiryu, Filipe Vidal
Executive Account: Anna Carsalade

ADVERTISING

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