There is love, no violence! #RetirementAnimalFarm


There is love, no violence! #RetirementAnimalFarm

There is comfort, no torture! #RetirementAnimalFarm

There is pleasure, no cruelty! #RetirementAnimalFarm

There is peace, no shouting! #RetirementAnimalFarm


At the Retirement Animal Farm, which was established by Haytap to stand against the cruel realities faced by aging or injured farm animals, the animals are treated and allowed to live their second spring for the rest of their lives.

In visual studies produced with artificial intelligence, farm animals are shown to be in classic retirement modes. The main purpose of the project, which depicts farm animals reading books, solving puzzles in the newspaper, enjoying coffee or spending long hours in front of the TV; To raise awareness that there is such an opportunity for aging or injured farm animals in Turkey.

This professional campaign titled 'There is love, no violence! #RetirementAnimalFarm' was published in Turkey in February, 2024. It was created for the brand: Haytap, by ad agency: THEBADGUYS. This Content, Digital, and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 2 months ago.


Advertising Agency: THEBADGUYS, İstanbul, Turkey
Creative Director: Duha Keleşoğlu
Account Manager: Sinem Yaman
Art Director: AI


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