Godrej Godrej L'affaire

Bhaidooj - Aap rishte nibhao, Riwaaz toh saath aa hi Jaenge

Agency: AGENCY09


Bhai Dooj in Diwali is a festival celebrated nationwide that celebrates the pure bond between brothers & sisters. As part of the festivities, the sister performs Aarti on her brother to wish and pray for a long, prosperous, and happy life for him. While everyone celebrates Bhai Dooj between cis-het siblings, not many talk or celebrate the bond between a transgendered person and the bond between their brothers/sisters. To capture this pivotal notion, we’ll be creating a brand film that focuses on a Bhai Dooj celebration between a transwoman & her brother and how the family gets aboard the ship of acceptance.

Remember, Riwaazo se Rishte nahi bante, Hum Rishton se Riwaaz banate hai! “Aap Rishte nibhao, Riwaaz toh saath aa hi jayenge!“

This professional campaign titled 'Bhaidooj - Aap rishte nibhao, Riwaaz toh saath aa hi Jaenge' was published in India in February, 2024. It was created for the brands: Godrej and Godrej L'affaire, by ad agency: AGENCY09. This Digital medium campaign is related to the Other industry and contains 1 media asset. It was submitted about 2 months ago by Group Art Director : Rakesh N Gawas.


Brand: Godrej L’Affaire
Agency: AGENCY09
Production: OH9 Production
Director: Ketan Shivadekar
Writer: Aadie Sawant
Editor: Prakhar Vishwani
Cinematographer: Abhayanshu Chauhan
Art Director: Rakesh Gawas
Line Producer: Shreya Kadd
Line Producer (AGENCY09) - Gaurav Kande, Shadab Shaikh


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