Fondation des jeunes de la DPJ

There are wishes that even Santa can’t fulfill

Agency: Cossette


The Fondation des jeunes de la DPJ launched an impactful video for its annual holiday fundraising campaign—whose objective is to raise public awareness about the Foundation’s mission by stirring up emotions.

With the generous help of 00001 and Circonflex, Cossette crafted a poignant message featuring none other than Santa Claus himself. On reading a child’s letter, a great sadness washes over Santa’s face when he realizes it’s a wish even he can’t make come true—to be given love and attention.

This professional campaign titled 'There are wishes that even Santa can’t fulfill' was published in Canada in December, 2023. It was created for the brand: Fondation des jeunes de la DPJ, by ad agency: Cossette. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 4 months ago by Daphné Cousineau of Cossette.


Advertiser: Fondation des jeunes de la DPJ
Senior Director, Philanthropic Development and Communications: Marie-Hélène Vendette
Senior Advisor, Annual Campaigns and Business Intelligence: Annick Lafleur

Agency: Cossette

Integrated communications
Creative Director: Richard Rochette-Villeneuve
Copywriter: Zoé Forest-Paradis
Art Director: Jasmin Brochu
Strategy: Marie Vaillancourt, Béatrice Roussin

Product Owner: Benjamin Huot

Agency production (Septième): Vicki Gagnon

Production house: 00001
Producer: Marianne Farley
DOP: Benoît Jones-Vallée
Executive Producer: Geneviève Sylvestre
Post-production house: Post 430
Post-production: Éric Bolduc, Rosalie Bégin-Nadeau, Sarah Picard
Colourization: Steven Mercier
Sound studio: Circonflex
Music: Paul-Étienne Côté


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