The Gingerbread House-ing Crisis
Agency: FUSE Create
Description
The cost of housing in Toronto is through the roof; home prices have climbed almost 30% in the last four years, making home ownership virtually impossible for many. In fact, just recently, Toronto placed 7th on the 2023 UBS Global Real Estate Bubble Index, with the average Ontarian needing to save for almost 20 years to make a down payment on a home. And during the holiday season, this out-of-reach housing market hits particularly…home.
So, this holiday season, FUSE Create isn’t making a holiday card but instead, raising awareness – and funds – for exactly this problem with the “Gingerbread House-ing Crisis.” The indie agency built a 1:1 scale model of a typical Toronto home, built entirely of gingerbread. This “home”, measuring 1 sq. ft. in total area, is listed on real estate sites for exactly $1,000; the average price of one-square-foot of Toronto real estate.
This professional campaign titled 'The Gingerbread House-ing Crisis' was published in Canada in December, 2023. It was created by ad agency: FUSE Create. This Content and Digital media campaign contains 4 media assets. It was submitted 4 months ago by Marketing & PR Manager: Vanessa of FUSE Create.
Credits
Creative Agency: FUSE Create
