The sound of the sea transmits tranquility and enjoyment. On the other hand, for those who have risked their lives in the place of poverty or war, the sea sounds very different.
We want this other sound to be heard, because we have created some very special snails with which you can not hear the sound of the waves, but real stories of people who have survived the journey by sea to Europe.
We have left these conch shells on several Spanish beaches. We have also created some digital conchshells, so that everyone can hear the complete stories of these migrants and refugees, through the hashtag #ElOtroSonidodelMar.
This professional campaign titled '#TheOtherSoundOfTheSea' was published in Spain in August, 2018. It was created for the brand: CEAR, by ad agency: Ogilvy. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Ogilvy, Madrid, Spain
General Creative Director: Paulo Areas
Creative Director: Juan Pedro Moreno
Art Directors: Santi Deluca, Luis Miguel Ramos
Copywriters: Pablo Poveda, Lola Guillén, María Tormo
Producer: Paloma Adrien
Project Manager: Alejandra Ceño
Additional Credits: César Poveda, Carmelo García, Álvaro Fernández, Pablo Gallego