Description
Challenge:
The brand wanted to engage with the audience for their one year anniversary.
Insight:
People make a brand. We exist because of our fans.
Idea:
We thanked everyone for the love they gave. Influencers and upcoming chefs created recipes, especially for the brand. Seeing how much people wanted to buy the JMG, HBB also gave discounts on the product.
Results:
Reach: 2.8MN (All Organic)
Sales: +200% compared to last month (that too in just two days)
This professional campaign titled '#TheLoveYouGave | HBB' was published in India in June, 2023. It was created for the brand: Hamilton Beach, by ad agency: NEM Digital. This Content, Digital, and Direct media campaign is related to the Electronic Devices, Food, and Household Products industries and contains 2 media assets. It was submitted 10 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
