Description
Challenge:
Hamilton Beach Professional wanted to engage the audience during the
lockdown.
Insight:
During their time at home, a lot of people were turning into chefs. Social
media was filled with new recipes, especially healthy ones.
Idea:
Taking this insight, HBB rolled out a contest #MakeHealthyAtHome.
Consumers had a chance to win the JMG by doing something they
already were - Cooking. We reached out to influencers for better reach
& engagement.
Results:
Reach: 2MN
Stories: 600+
Influencers: 15+
Entries: 500+
This professional campaign titled 'Make Healthy At Home ' was published in India in June, 2023. It was created for the brand: Hamilton Beach, by ad agency: NEM Digital. This Digital medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted about 1 year ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
