Description
Challenge:
Due to the Covid, festive celebrations came to a halt. Brand wanted to figure out a
smart way of celebrating the spirit of good over evil with their business partners.
Insight:
People were interacting with content online as the time spent on mobile was
increasing due to the pandemic
Idea:
We conceptualized a virtual 360-degree pandal of Durga Maa where users can
perform rituals like ringing the bell, offering flowers to the deity, and also share Durga Puja e-cards with their loved ones. Mediums used in this campaign - social channels, WhatsApp push, In-App push, and Emailers.
Results:
Ring Bells: 969 Clicks
Sprinkle Flowers: 1233 Clicks
Share Greetings: 257 Shares
Avg. Engagement Time: 40 sec
This professional campaign titled 'Durga Puja | Livguard ' was published in India in June, 2023. It was created for the brand: Livguard, by ad agency: NEM Digital. This Content, Digital, and Direct media campaign is related to the Electronic Devices, Electronics, Technology, and Other industries and contains 2 media assets. It was submitted over 1 year ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
