In a market cluttered with health supplement brands, we were tasked to launch Knockout, a new series of products from the house of Absolute Nutrition, on eComm. Our goal was to build awareness and consideration and, ultimately, sales.
The India Protein Market stood at 1.25 Billion USD in 2021 and is projected to register a CAGR of 4.34% to reach 1.55 Billion USD in 2026. The demand for protein
is primarily driven by factors such as the increasing demand due to awareness about protein-rich diets, health upliftment, and more.
Knowing that there is definitely scope and the fact that most of our audience is on E-Comm, we leveraged the same and created a presence on all relevant platforms. And not just a presence, there had to be a story behind the brand’s existence. We created a visual identity and feel for Knockout that reflected strength and power. Something that appeals to our consumers.
From zero the brand is now selling more than 2 lakhs per day in just 6 months
This professional campaign titled 'Knockout Launch ' was published in India in June, 2023. It was created for the brand: Absolute Nutrition, by ad agency: NEM Digital. This Content, Design, and Digital media campaign is related to the Fitness and Health industries and contains 3 media assets. It was submitted 3 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Nothing Else Matters