Mohammed bin Rashid Al Maktoum Global Initiatives
The World’s Tallest Donation Box
Agency: MullenLowe Group
Description
The World’s Tallest Donation Box lit up all 1.2 million lights on #BurjKhalifa to feed those most affected by the global pandemic.
This professional campaign titled 'The World’s Tallest Donation Box' was published in United Arab Emirates in May, 2020. It was created for the brand: Mohammed bin Rashid Al Maktoum Global Initiatives, by ad agency: MullenLowe Group. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 4 years ago.
Credits
Advertising Agency: MullenLowe, Dubai, UAE
