The World's Driest Taste Test

Agency: The Kitchen


What happens when you feed 10 people the driest dishes imaginable and challenge them to see how long they can last before begging for gravy? We found out.

Introducing the World's Driest Taste Test.

This professional campaign titled 'The World's Driest Taste Test' was published in United States in November, 2022. It was created for the brand: Heinz, by ad agency: The Kitchen. This 360°, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Agency - The Kitchen

Simon Au - Executive Creative Director

Dan Szczepanek - Creative Director

Shirley Yushkov - Sr Copywriter

Caroline Sierra-Bornais - Sr Art Director

Devon Clarke - Sr Art Director

Joseph Thomas - Sr Copywriter

Julie Benevides - Head of Production

Jan Parma - Sr Producer

Khari Shelton - Producer

Annie-Rose Mears - Business Lead

Marco Cianfagna - Business Supervisor

Morgan Myles - Sr Social Strategist

Client - Kraft Heinz

Megan Lang - Director

Jacqueline Chao - Sr Brand Manager

Alyssa Cicero - Brand Manager

Deputy - Production Company

Neal Fisher - Director

Brooke Gaston - Producer

Michael Sprague - Production Supervisor

Saints Editorial - Editorial House

Chris Chang - Editor

Emilie Peloso - Assistant Editor

Emily McKay - Executive Producer

Darling VFX - Colour/VFX House

Patrick Samaniego - Colourist

Eric Kingsbury - Colour Assistant

Morgan Campbell - Executive Producer

Will Culverwell - Producer

Alexa Salsberg - Flame Artist

Aidan Breit-McNally - Assistant Flame Artist


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