Mashreq Bank

The World is Tricky

Agency: TBWA


Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.

This professional campaign titled 'The World is Tricky' was published in United Arab Emirates in February, 2020. It was created for the brand: Mashreq Bank, by ad agency: TBWA. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 3 years ago by Senior Art Director: Pedro Velasquez of TBWA\ Switzerland AG.


Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates


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