ADVERTISING

XFINITY

The WiFi is Booming

Agency: Preacher

Welcome to Boomtown

Welcome to Boomtown

Welcome to Boomtown

OOH

OOH

Description

Xfinity debuts its new brand platform and tagline, "The WiFi is Booming," through a national integrated campaign created by Xfinity Creative and independent agency Preacher. At its center are a series of films directed by Björn Rühmann of Smuggler, welcoming people to "Boomtown."

This professional campaign titled 'The WiFi is Booming' was published in United States in April, 2025. It was created for the brand: XFINITY, by ad agency: Preacher. This 360°, Film, and OOH Outdoor media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 5 media assets. It was submitted 17 days ago.

Credits

Client: Xfinity Creative / Comcast IMC
Chief Creative Officer: Clayton Ruebensaal
SVP, Brand Marketing: Todd Arata
VP of Brand Marketing: Dustin Hayes
VP, Executive Creative Director: Tim Flood
Creative Director: Michael Camarra
VP, Production: Ashley Henderson
Director, Executive Producer: Ali Schippers
VP, Managing Director: Otto Linwood III
Executive Director, Brand Advertising: Diana Hicks
Executive Director, Creative Strategy: Ian Zelesko
Director, Acquisition: Susana Reguiera
Director, Brand: Victoria Cianciulli
Director, Customer: Chris Stein
Manager, Acquisition: Sarah Kezbari
Sr Director, Program Management: Nicole Witover
Manager, Program Management: Molly Matthews
Program Manager: Natalie Gigante

Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Executive Creative Director: Kellyn Blount
Executive Creative Director: Greg Hunter
Creative Director: Tyler Booker
Creative Director: Mel Lin
Associate Creative Director: Mills Adams
Associate Creative Director: Andrew Singleton
Creative Director, Copy, Hispanic Market: Guigo Sanchez
Strategy Director: Victor AbiJaoudi II
Head of Production: Stacey Higgins
Executive Producer: Arlo Rosner
Assistant Producer: Whitney Calvin
Group Brand Director: Kristen Meade
Brand Manager: Grant Howard
Senior Designers: Candice Bulbuena + Wendy Ampuero
Junior Art Director: Julie Musarra
Junior Copywriter: Lara Navarro

Production Company: Smuggler
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
COO: Andrew Colón
Head of Production: Alex Hughes
Managing Director/EP: Sue Ann Yeon
Director: Björn Rühmann
DP: Edu Grau, A.S.C.
Line Producer: Matt Day
Production Supervisor: Nicole Holloway
Casting Director: Maya Adrabi

Editorial - Campaign: Cartel
Managing Director/EP: Lauren Bleiweiss
Head of Production: Sarah Schachte
Executive Producer: Meredith LaMarche
Producer: KC Van Elslander
Supervising Editor: Andy McGraw (Boomtown Anthem, Booming{GM})
Editor: Chris Catanach (Tapped {GM}, Tapped{HM}, Phone Renovation{HM}, Booming{HM},
Editor: Matt Berardi (Boomtown Hall, Upgrade Miners)
Cutting Assistant: Beau Hogan
Cutting Assistant: Ramon DeSouza

Music, Sound and Final Mix: Squeak E. Clean Studios
Executive Creative Producer: Michael Gross (MG)
Creative Director: Matthew Compton
Sr. Producer/Music Supervisor: Anna Garcia Lascurain
Composers: Matthew Compton, Michelangelo Rodriguez
Head of Audio Post Production: Angelina Phengphong
Sound Design and Final Mix: Chris Nungary, Charlie Keating, Surachai Sutthisasanakul, Drew Fischer, Benjamin Abud
Production Coordinator: Ben Hudson
Additional VO Re-Record/ADR/Dialogue Mixing: David Urzua (Studio Awesome)

Music Licensing: Asche & Spencer
Executive Producer: Kari Scarff
Producer: Ryan Potts

Branding, Graphic, & Motion Design: Brand New School
Creative Director: Jeff Welk
Designers: Chae Park, Jean-Michael Verbeeck, Yoon Lee, Abi Goh
Animation Directors: Pete Germano and Austin Weyer
Animators: Mauricio Villa, Biheng (Ellie) Sun, Andres Salazar, Yazhi Zheng, Naoko Hara, Sebastien Camden
Producer: Brendan Mills
Executive Producer: Johnna MacArthur
Chief Creative Officer: Jonathan Notaro
Chief Operating Office: Devin Brook

Color: Company 3
Lead Colorist: Tim Masick

VFX/Finishing: Framestore
Executive Creative Director:James Rogers
Shoot Supervisor: James Rogers, Paul Krist
Head of 2D: Carlos Adarraga Gomez
VFX Supervisor/ Flame Lead: Glenn Teel
Nuke Compositors: Rob Williams, Vasco Cerqueira, Grady Campbell, Brian Delmonico, Jake Albers, Tatjana Bozinovski, Wing Kwok
Flame Finishing: Matt Dobrez, Ian Holland, James Buongiorno, Inti Martinez, Rob Ufer
Matte Painter: Heather Abels
Layout Supervisor: Sean Dollins
Layout Artist: David Sudd
Designer: Daniel Peterson
Hiero Editor: Jacob Sadowsky, Dustin Indrebo
Head of Production: Cat Pavitt
Executive Producer: Brittney Walker
Senior Producer: Susan Harris
Producer: Jose Alvarado
Associate Producer: Chloe Edwards, Cydney Wong

Fundación Madre...

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