The Fabric Of America
Agency: GALLEGOS United
2020 has been a year like no other. A continued battle against a deadly pandemic. An unpredictable economy. A choice to stand and act against racial injustice and inequalities.
But this is also the year of the voice. The year when "we the people" are heard. The year we celebrate who we are, where we come from, and where we want to go.
In these hard times, we turned to the resilient and optimistic spirit of Hispanic Americans for inspiration, creating The Fabric of America. A tribute to the diverse voices who are helping move this country forward. Taking the most eternal symbol of the United States, the American flag, we developed a living breathing virtual experience where all Americans are invited to record and share their voice, their gratitude, and their wish for the future. Every voice becomes a digital thread which symbolically becomes the beautiful diversity that is the tapestry of our nation.
This professional campaign titled 'The Fabric Of America' was published in United States in October, 2020. It was created for the brand: XFINITY, by ad agency: GALLEGOS United. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 2 years ago by Head of Account Management : JP Rodriguez of GALLEGOS United.
Advertising Agency: GALLEGOS United, California / New York, United States of America
Digital: CANVAS United
Chief Creative Officer: Harvey Marco
Executive Creative Director: Dino Spadavecchia
Creative Director: Taua Baccarin
Creative Director: Sharon Cleary
Creative Director: Jonatan Maldonado
Digital Art Director: Santos Enriquez
Jr. Designer: Jaytel Provence
Chief Strategy Officer: Andrew Delbridge
Head Of Strategy & Planning: Silvina Cendra
Director Of Content & Engagement: Becky Peterhansen
Social Media Director: Aldo Chuc
Chief Executive Officer: John Gallegos
Head Of Account Management: Jose Pablo Rodriguez
Managing Director: Chris Calarco
Group Account Director: Brenda Aguilar Schneider
Account Executive: Lucia Rosado
Integrated Project Manager: Kayla Jowski