Description
When a femicide happens, the first thing silenced is the victim’s voice. That’s why Voices That March was born—an initiative that, using artificial intelligence, brought back the voices of women murdered in acts of femicide. On 25N and 8M, those voices read aloud the messages written by their families, turning posters with built-in speakers into powerful tools for justice.
The idea broke barriers and crossed borders, starting in Ecuador with Madres Coraje and reaching Peru, with Association of Mothers Fighting for Justice. Among many outcomes, one of the most impactful was the extradition of Ecuador’s third most-wanted man from Germany. The initiative also raised over $250,000 in direct aid for victims’ families.
This professional campaign titled 'Voices that March' was published in Ecuador in November, 2024. It was created for the brand: Fundación Madres Coraje, by ad agency: Paper. This Audio, Direct, and OOH Outdoor media campaign is related to the Other industry and contains 1 media asset. It was submitted 18 days ago by Paper.
Credits
Paper Ecuador
CEO: Alfredo Melossi A.
ECDs: Andrea Auz, Cristian Seisdedos
CD: Andrés Monge
AD: Carlos A. López
Copywriters: Lily Menoscal, Paula Murillo Avellán
Content: Hugo Casal Zambrano, Isabel Martínez, Gabriela Vallejo González
Account Supervisor: Sol García
Account Executive: Fiorella Velásquez
Post Production: Andrea Moncayo
Design: Iván León, Camila Rojas
Creative Advisor: Gabriela Freire
Film Production: FILMEIKERS SA
Sound Design: Estudios Machina
TBWA Peru
CEO: Pilar Dufour
ECDs: Fernando Z. , Juan Mesz
TBWA\Worldwide
Vice President, Latin America: Damasia Merbilhàa
Global Chief Creative Experience Officer: Ben Williams
Associate Director, Global Creative Initiatives: Margaret Burns
Brands & People
Sound Designer: Oscar Viera
