The Wellwear Collection

Men’s clothing retailer Hackett London and fashion and lifestyle brand David Gandy Wellwear have unveiled a campaign marking the launch of their new collaboration.

The campaign was created by Wonderhood Studios’ social-first content studio Wonderhood Makers and features hero imagery for online and point-of-sale, a launch film, behind the scenes imagery and additional interview and social assets. The work is the agency’s first for David Gandy Wellwear.

The two British brands have combined their unique abilities to meet the needs of the discerning modern man in a collaboration that caters for men who want more from their clothes. It unites both brands' dedication to form and function with the highest quality fabrics and attention to detail.

Gandy and the Wellwear team have worked with Hackett to develop a collection of 12 pieces of luxury lounge and sleepwear to support living well, and to compliment the timeless style and flair of the Hackett brand. The collaboration merges Hackett London’s modern take on classic, traditional menswear with David Gandy Wellwear’s well-being focused fabric innovation.

David Gandy Wellwear was founded in 2021 by supermodel David Gandy, and the collaboration is the brand’s first. The partnership is a significant one for Gandy personally, as Hackett is one of the first brands he worked with when he started his modelling career over 20 years ago.

Jo Lumb, Managing Partner of Wonderhood Makers, said: "Through the campaign production, we wanted to visually bring to life the special partnership of these two British brands – combining the rich heritage of Hackett London with the well-being fabric innovation of David Gandy Wellwear. The close collaboration with David Gandy and our photographer Arnaldo Anaya-Lucca throughout production allowed us to realize our creative vision, resulting in a campaign that celebrates the traditional Hackett aesthetic, but through a Wellwear lens.”