Hackett London David Gandy Wellwear

The Wellwear Collection

Agency: Wonderhood Studios


Men’s clothing retailer Hackett London and fashion and lifestyle brand David Gandy Wellwear have unveiled a campaign marking the launch of their new collaboration.

The campaign was created by Wonderhood Studios’ social-first content studio Wonderhood Makers and features hero imagery for online and point-of-sale, a launch film, behind the scenes imagery and additional interview and social assets. The work is the agency’s first for David Gandy Wellwear.

The two British brands have combined their unique abilities to meet the needs of the discerning modern man in a collaboration that caters for men who want more from their clothes. It unites both brands' dedication to form and function with the highest quality fabrics and attention to detail.

Gandy and the Wellwear team have worked with Hackett to develop a collection of 12 pieces of luxury lounge and sleepwear to support living well, and to compliment the timeless style and flair of the Hackett brand. The collaboration merges Hackett London’s modern take on classic, traditional menswear with David Gandy Wellwear’s well-being focused fabric innovation.

David Gandy Wellwear was founded in 2021 by supermodel David Gandy, and the collaboration is the brand’s first. The partnership is a significant one for Gandy personally, as Hackett is one of the first brands he worked with when he started his modelling career over 20 years ago.

Jo Lumb, Managing Partner of Wonderhood Makers, said: "Through the campaign production, we wanted to visually bring to life the special partnership of these two British brands – combining the rich heritage of Hackett London with the well-being fabric innovation of David Gandy Wellwear. The close collaboration with David Gandy and our photographer Arnaldo Anaya-Lucca throughout production allowed us to realize our creative vision, resulting in a campaign that celebrates the traditional Hackett aesthetic, but through a Wellwear lens.”

This professional campaign titled 'The Wellwear Collection' was published in United Kingdom in November, 2023. It was created for the brands: David Gandy Wellwear and Hackett London, by ad agency: Wonderhood Studios. This Film and Integrated media campaign is related to the Fashion industry and contains 1 media asset. It was submitted 5 months ago.


Chief Marketing Officer Mark Blenkinsop
Global Head of Image María Molina

Founder / Creative Director David Gandy
Managing Director Charlie Tee
Design Director Claire Staines
Production Katy Peck
Designer Paige Ellis

Managing Partner Jo Lumb

Executive Producer Jo Lumb
Photographer Arnaldo Anaya-Lucca
Digi Op Alex Cornes
Photographer’s Assistant Sam Robbins
Art Director & Stylist Richard Pierce
Hair Larry King
MUA Rachel Singer-Clark
Campaign Film The Gentlemen Racer
BTS Photographer Tom Howard
Still Life Photographer Bill Waters


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