ADVERTISING

Toyota USA

Arrivals

Agency: Conill

"Arrivals" | During the holidays, nothing says love like picking up someone from the airport.

Description

TOYOTA CELEBRATES THE LOVE IN AIRPORT REUNIONS AMIDST THE CHAOS OF THE HOLIDAY SEASON.

This holiday season, Toyota invites people to experience the true essence of love and family with its latest spot, "Arrivals." Developed for Hispanic audiences, the work captures the joy of reuniting, highlighting that it's not always a breeze, yet absolutely worthwhile—even amidst the holiday frenzy.

The story unfolds as families navigate weather, traffic, delays and frustration, culminating in magical moments of reunion, of all places, at airports. Toyota vehicles play a prominent role in the bilingual production created by Conill and directed by the award-winning Max Malkin.

The campaign hones in on the significance of togetherness and family, particularly for the Hispanic community. It showcases the value of gathering during the holiday season and the meaningful efforts that individuals make to be with their loved ones.

“Arrivals embodies the heartfelt dedication related to holiday reunions—a celebration of those who still welcome their family and friends at the airport despite seasonal hurdles," shared Veronica Elizondo, Conill's Chief Creative Officer. "Imagine braving freezing weather or dealing with crazy traffic on the 405 freeway to LAX—these are real stories from Toyota owners that inspired us. We aimed to uncover some beauty amidst the chaos, but with a lighthearted tone.”

Premiering on Telemundo programming on November 30, opposite its coverage of the New York City tree lighting ceremony, Arrivals will subsequently air on broadcast, targeted cable networks, cinema and various digital channels.

This professional campaign titled 'Arrivals' was published in United States in November, 2023. It was created for the brand: Toyota USA, by ad agency: Conill. This Digital and Film media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago by Chief Communications Officer: Chris Traina of Conill.

Credits

TOYOTA CLIENT CREDITS
Senior Manager, TDA/TCUV/Rent a Toyota: Shawn Caso
Manager, TDA/TCUV/Rent a Toyota: Tye Cannon
TDA Retail Analyst: Davina Hobbs
General Manager, TDA: Tim Bliss

AGENCY CREDITS:
Agency: Conill, Los angeles, Dallas, USA
Chief Creative Officer: Veronica Elizondo
ACD Art Director: Alejandro Egozcue
ACD Copywriter: Nicolas Soto
Art Director: Nicolas Mardones
Copywriter: Ingrid Ramos
VP, Director of Production: Carlos Barciela
Director of Content Production: Krysta Rosales
Senior Social Producer: Farida Naeem
Music Producer: Jessica Garcia
VP, Director of Project Management: Sandy Mayer
Project Manager: Jacob Muñoz
VP, Director of Business Affairs: Valentina Dostal
President: Ana Rodriguez
Managing Director: Anabel Ordonez
Group Account Director: Courtney Corbett
Management Supervisor: Callie Parish
Chief Strategy Officer: Laura Semple
Planning Director: Caroline Hayward
Chief Media Communications Officer: Diana Stumvoll
Group Media Director: William Formeca
Media Supervisor: Alexandra Contreras
Associate Media Director: Nancy Bueno-Shoats
Chief Communications Officer: Chris Traina
Director of Public Relations: Delia López

PRODUCTION COMPANY: PrettyBird
President: Ali Brown
Director: Max Malkin
Director of Photography: Shawn Kim
Line Producer: Matt Wersinger

SOUND COMPANY: Barking Owl
Music track: “That’s Life”
Performer: Claes Janson

SOUND DESIGN: Harbor
Mix: Harbor
Sound Engineer: Diego Aracibia
Executive Producer: Lauren Boyle

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