The Paths

Agency: ARENA by Havas


The best way to leave a mark is not to leave any. That is why Volvo will not go through the roads that are only for nature. On this #WorldEnvironmentDay, the brand is committed to its goal of leaving no environmental footprint by 2040.

This professional campaign titled 'The Paths' was published in Peru in June, 2023. It was created for the brand: Volvo, by ad agency: ARENA by Havas. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 4 media assets. It was submitted 12 months ago.


Agency: ARENA by Havas
Client: Volvo
CCO: Mauricio Fernández Maldonado
Creative Director: Renzo Viacava
Art Director: Daniel Alvan
Copywriter: Paulo Ballón
Designer: Jeanpeare Villena
Content Creator: Victor Ruelas

Checkpoint Theatre
Procter & Gamble


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