Tide detergent unveils a remarkable journey of restoration. Behold the iconic Statue of Liberty, its once-rusted and weathered robe bearing witness to the passage of time, pollution, and the elements. But with Tide's extraordinary cleaning prowess, the majestic figure and beauty are reborn, as its robe is rendered pristine white, reclaiming their inherent magnificence.
Description
Tide detergent unveils a remarkable journey of restoration. Behold the iconic Statue of Liberty, its once-rusted and weathered robe bearing witness to the passage of time, pollution, and the elements. But with Tide's extraordinary cleaning prowess, the majestic figure and beauty are reborn, as its robe is rendered pristine white, reclaiming their inherent magnificence.
This student campaign titled 'Majestic Revival' was published in India in November, 2020. It was created for the brands: Procter & Gamble and Tide detergent, by ad school: Personal. This Design and Print media campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising agency - Personal Project
Art Director - Diksha Tiwari
Photographer- Statue of Liberty by Istvan Kadar (sourced from Google)
