The Walnut

Agency: SMALL


Following Emma's story in 'The Peach,' Esselunga returns to Italian television with a TV campaign of the story of Carlo and Marta, and their friendship that endures over time, thanks to a walnut.

The second instalment of Esselunga's narrative once again highlights
the emotions of people with their everyday life stories.

A festive Christmas atmosphere is heightened by the exchange of gifts between two children, that becomes an unexpected Christmas surprise 15 years later. The tagline 'Your groceries are never just groceries' continues to be the foundation on which the narrative is built.

This professional campaign titled 'The Walnut' was published in Italy in December, 2023. It was created for the brand: Esselunga, by ad agency: SMALL. This Film medium campaign contains 1 media asset. It was submitted 4 months ago by Brooks: Zoe.


Agency: SMALL
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Creative Director: Paolo Montanari
Managing Director: Alberto Scorticati
Account Manager: Chiara Guadagnini
Production Company: Indiana Production
Executive Producer: Karim Bartoletti
Senior Producer: Lilli Auteri
Head of R&D: Giampaolo Rossi
Director: Rudi Rosenberg
DP: Giacomo Frittelli
Set design: Systa Bjornsdottir

Costumes: Elena Manferdini
Editor: Julien Panzarasa
Senior Post Producer: Alga Pastorelli
Post producer: Alice Bellini
Colorist: Danilo Vittori
PostProduzione Video: Proxima
Original Music: Alessandro Cristofori & Diego Perugini for Stabbiolo Music
Post Production Audio: Bravagente
Production Advisory: VA Consulting
Principal Consultant: Fabio, Stefano Arbitrio
Production Advisor: Simona Secondi
Marketing Data Analyst: Martina Vietri


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