P&G Shiksha

The brightest light!

Agency: Sociowash

Let’s work towards ensuring that the brightest light in every child’s life is the light of education! 🪔 We wish you a sparkling Diwali! ✨❤️


On the auspicious occasion of Diwali, Shiksha - P&G India's CSR initiative embraced the festival of lights with a warm hug!

Reinforcing the importance of education as a beacon of change, this creative seamlessly integrated Shiksha's mission to educate and empower children from underprivileged backgrounds with the festival of lights!

A powerful visual of a teacher imparting the gift of knowledge to her students from a book, the light emanating is symbolic of knowledge and a brighter future.

P&G Shiksha, since its commencement in 2005, provides children from underprivileged backgrounds access to holistic education.

Supported by P&G India and its flagship brands Vicks®, Whisper®, Olay®, Whisper®, Gillette®, AmbiPur®, Pampers®, Pantene®, Pantene®, Oral-B®, Head & Shoulders® and Old Spice®, the will impact over 20 lakh+ children across India through its various interventions.

Today, P&G Shiksha has evolved into a holistic program providing underprivileged children across India access to quality infrastructure, improving gender equality in access to education and improving learning outcomes in children.

This professional campaign titled 'The brightest light!' was published in India in November, 2023. It was created for the brand: P&G Shiksha, by ad agency: Sociowash. This Digital medium campaign is related to the Education and Other industries and contains 1 media asset. It was submitted 4 months ago.


Advertising Agency: Sociowash, Mumbai, India.
Brand- P&G Shiksha India
Copywriter: Shloka Kamath, Shriya Malvankar
Senior Visualizer: Amruta Sajnani
ACD Copy: Vinit Patil
ACD Art: Pooja Vasani
Key Account Manager: Shailee Priyadarshi
Account Manager: Aahan Chatterjee
Account Director: Himani Mangtani


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