Description
For World Water Day, Just a Drop, is launched The Walk To The Well - a campaign to raise awareness of how a human’s potential to achieve in life is limited when they don’t have access to clean water. With the help of global agency of record, VCCP London, the charity has created the longest Twitter thread ever made to emulate the length that people in countries like Kenya, Uganda, Zambia, India, Nicaragua and Cambodia have to walk every single day, just to get access to water.
This professional campaign titled 'The Walk To The Well' was published in United Kingdom in March, 2023. It was created for the brand: Just a Drop, by ad agency: VCCP London. This campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
CAMPAIGN TITLE: The Walk To The Well
CLIENT: Just a Drop
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Laura Muse
ASSOCIATE CREATIVE DIRECTOR: Aurelien Pakula
CREATIVE: Katharine Gritten
CREATIVE: Liv Amato-Pace
CREATIVE: Gemma Potts
DESIGNER: Jessica Steimer
SENIOR ACCOUNT MANAGER: Nicole Mouawad
ACCOUNT COORDINATOR: Ludo Curtis
SENIOR PLANNER: Mick Valentine
AGENCY CREATIVE PRODUCERS: Poppy Tullo & Denise Odong
FILM MAKER: Ed Roe
PRODUCTION COMPANY: Girl & Bear
POST-PRODUCTION COMPANY: Girl & Bear
PR: Goodness PR
MEDIA AGENCY: VCCP Media
KENYAN FILM PRODUCTION : Click On
TECHNICAL PARTNER: GUUD TV
