Description
Everyone has the right to use public transport without fearing that they will be abused or experience a hate crime. This is why Transport for London has a zero tolerance approach to all forms of abuse on its network and keeping customers safe is its top priority.
As part of its commitment, TfL, with the help of agency of record VCCP London and Wavemaker UK has launched the integrated ‘TfL Stands against Hate - Bystander Intervention’.
This professional campaign titled '‘Stands against Hate - Bystander Intervention’' was published in United Kingdom in March, 2023. It was created for the brand: Transport for London, by ad agency: VCCP London. This campaign is related to the Transport industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
CAMPAIGN TITLE: 'TfL Stands against Hate - Bystander Intervention'
CLIENT: TfL
HEAD OF CUSTOMER MARKETING & BEHAVIOUR CHANGE: Miranda Leedham
CUSTOMER MARKETING AND BEHAVIOUR CHANGE LEAD: Anna Bates
CUSTOMER MARKETING AND BEHAVIOUR CHANGE MANAGER: Marie Abraham CREATIVE AGENCY: VCCP
GROUP CREATIVE DIRECTOR: Caroline Rawlings
CREATIVES: Emma Jackson, Aly Golani
BUSINESS DIRECTOR: Lindsey George
ACCOUNT DIRECTOR: Claudia O’Connell, Rebecca Hazell
ACCOUNT MANAGER: Emily Stronnell
PLANNING DIRECTOR: Jennifer Cownie, Xanthe Fuller
AGENCY CREATIVE PRODUCERS: Zoe Bell, Brad Willis, Gavin White
MEDIA AGENCY: Wavemaker UK
HEAD OF ART: Ali Auger
MEDIA PLANNING DIRECTOR: Ian Bennett, Ailsa McKendrick, Megan McConnell, James Spencer DEPUTY HEAD OF ARTLAB: Scott Mitchell
ASSISTANT ARTLAB MANAGER: Thomas Whetnall
