The vulture that helped save the vultures in Israel.

To address the imminent extinction threat to Israel's vultures, Israel’s nature and parks authority launched a special campaign that collaborated with the popular 'Nesher' Malt root beer brand('Nesher' is the Hebrew word for vulture) and Leveraged its popularity by removing the vulture logo from it׳s label. The campaign generated widespread attention, leading to government support and funds for vulture conservation.

Our main goal was to raise awareness about the imminent vulture extinction crisis in Israel. We wanted to mobilize public and government support for vulture conservation efforts and to make decision-makers take a stand and help us receive a fund from Israel’s Ministry of Environment