To address the imminent extinction threat to Israel's vultures, Israel’s nature and parks authority launched a special campaign that collaborated with the popular 'Nesher' Malt root beer brand('Nesher' is the Hebrew word for vulture) and Leveraged its popularity by removing the vulture logo from it׳s label. The campaign generated widespread attention, leading to government support and funds for vulture conservation.
Our main goal was to raise awareness about the imminent vulture extinction crisis in Israel. We wanted to mobilize public and government support for vulture conservation efforts and to make decision-makers take a stand and help us receive a fund from Israel’s Ministry of Environment
This professional campaign titled 'The vulture that helped save the vultures in Israel.' was published in Israel in June, 2023. It was created for the brand: Israel's Nature & Parks Authority, by ad agency: Gitam BBDO. This Direct, Integrated, and Outdoor media campaign is related to the Public Interest, NGO and Soft Drinks industries and contains 1 media asset. It was submitted 3 months ago by VP creative: Aia Bechor Kujnitzky of Gitam BBDO.
Agency: Gitam BBDO
CEO: Lior Tanner
VP creative: Aia Bechor Kujnitzky
Creative director: Asaf Halfon, Evgeniy Utkin
Art director: Meron Sasson
Copywriter: Harel Livne
VP client: Roy Turgeman
Account supervisor: Tali Blass
Production: Alon Shmoelof