The Vozinhas Jersey
Description
Cabo Verde's 40-year-old goalkeeper "Vozinha" became a star during 2026 World Cup, after leading his country to the knock-out stage in their fist participation ever. During the cup he told the press that "Vozinha" wasn't his real name but a nickname (it means "granny" in portuguese), in honor of his grandparents who helped raising him as a child.
A month after that he came to Chile to play for Colo-Colo, and Hogar de Cristo, a well known charity institution that helps the elder, thought he could become a great ally on it's mission.
So they got together 3 delightful grannys to knit an special edition of Vozinha's jersey in order to get it signed and make a raffle for everyone who donate during the campaign.
Will the Vozinhas succed? We really hope so.
This professional campaign titled 'The Vozinhas Jersey' was published in Chile in September, 2026. It was created for the brand: Hogar de Cristo, by ad agency: Super. This Content, Digital, and Experiential media campaign is related to the Other, Public Interest, and Sports industries and contains 1 media asset. It was submitted 24 minutes ago.
Credits
Agency: Super
CEO: Sergio Ruggiero
Founding Partner & CCO: Rodrigo Díaz
General Creative Director: Ignacio Quiñones
Creative Director: Joaquín Escalante Wilson
Creative Supervisor: Patricio Diorio
Creative Copywriter: Matías Barbé
Art Director: Catalina Carreño
Head of Art: Jorge Gianino
Account Director: María José Santana
Head of Social: Josefina Prieto
PR Coordinator: Maya Kerschen
Client: Matías Concha Parada - Ximena Torres Cautivo
