Description
At REC 2025, Chile’s biggest concert with a 350,000-strong audience, Hogar de Cristo tapped into Suede’s performance to amplify “Los Ancianos”—a quirky cover of 'Beautiful Ones' from the beloved kids’ TV show Cachureos, which over time became a viral hit—turning it into an anthem for aging. During the show, more than 1,000 rock-style tees were handed out, creating a unique platform to recruit new members and raise awareness about elderly care. #OldHitsNewMembers
This professional campaign titled 'Viejos Hits, Nuevos Socios' was published in Chile in March, 2025. It was created for the brand: Hogar de Cristo, by ad agency: Super. This Experiential, Integrated, and Static Images media campaign is related to the Music, Public Interest, and Public Utility industries and contains 2 media assets. It was submitted 3 months ago by Creative: Diego Ramírez Salazar .
Credits
CEO: Sergio Ruggiero
CCO & Founding Partner: Rodrigo Díaz
DGC: Ignacio Quiñones
Creativo Director: Juan Pablo Prado
Account Director: Coté Santana
Creative Copywriter: Diego Ramirez
Art Director: Catalina Carreño
Head of Influencers: Paolo Di Cola
Producer: Quijote Films + Buena Suerte
