Meanwhile the Chilean government and all communication media recommends to stay home because of the corona-virus pandemic, theres some people that do not have that option. Due to this reality the Hogar de Cristo (Chile's biggest foundation that its purpose is to deliver support to society's poorest people) is looking forward to generate awareness among the Chilean people to not normalize these privileges these people don't have access to.
This professional campaign titled 'Based on true stories' was published in Chile in April, 2020. It was created for the brand: Hogar de Cristo, by ad agency: Rebold. This Print medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 3 years ago by Based on true stories: Jose Luis of Hogar de Cristo.
Advertising Agency: Rebold Chile, Santiago, Chile
Creatives: Andrés Joannon, Pablo Castro, José Luis Vega, Joaquín Adriasola, Benjamín Urzua, Mathias De Oliveira, Constanza Santibañez, Ignacio Amaro