Philisa Abafazi Bethu

The V in Love

Agency: HERO


Valentine’s Day is supposed to be a day of love. But in South Africa, 2 in 5 women are more likely to receive a black eye than roses from their male partner. Philisa Abafazi Bethu spread awareness around this chilling stat with a campaign that also enabled immediate donations to the organisation, in order to help change the narrative.

This professional campaign titled 'The V in Love' was published in South Africa in February, 2020. It was created for the brand: Philisa Abafazi Bethu, by ad agency: HERO. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 4 years ago by Executive Creative Director: Jabulani Sigege of Machine_.


Advertising Agency: Hero, Cape Town, South Africa


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