Description
Médanos del Chaco National Park is one of Paraguay’s protected natural areas.
But a bill seeks to modify its current protections regarding activities such as the prospecting, exploration and extraction of hydrocarbons and minerals.
On paper, changing a few articles may seem like a technical matter.
But behind those words lies a territory, its flora and its wildlife.
That is why WWF Paraguay decided to show what could be behind the text of a law.
We took the actual wording of the proposed amendment and used it as the raw material for three illustrations depicting the biodiversity that could be affected if the amendment is approved.
In this way, the very words that could change the park’s protections were transformed into images of what that decision could put at risk.
Because the true cost of a law is not always written into it.
This professional campaign titled 'The Unwritten Cost' was published in Paraguay in September, 2026. It was created for the brand: WWF, by ad agency: Garabato. This Print medium campaign contains 4 media assets. It was submitted 1 day ago by Creative Director: Mathias Duarte of Garabato MullenLowe.
Credits
Agency: Garabato
CEO: Mauricio Alfaro
Chief Creative Officer: Paloma Cella
Creative Directors: Renzo Renna, Mathias Duarte, Arami Torres
Art Director: Bruno Sarabia
Account Directors: Beta Alonso
Project Manager: Camila Fischer
Illustration: Phil Vance
Creative Team: Sergio López Mussi, Maryan Villamayor, Geraldine Carrasco, Mavi Verano, Fuh Bobadilla, Facundo Tau
Client: WWF Paraguay
