The Unofficial Series
Agency: Young & Laramore
Veteran-owned artisan distillery, Hotel Tango, and its AOR, Indianapolis-based independent agency, Young & Laramore, have launched a new campaign highlighting the brand’s latest line of spirits – ”The Unofficial Series” – which includes experimental flavors like toasted marshmallow bourbon ‘Shmallow and blueberry gin Navyberry.
While this new line comes at the perfect time when flavored bourbons and whiskeys have exploded across the spirits category, these new flavors were a bit too experimental for the “official” military-inspired look of the brand’s main line.
So for The Unofficial Series, Y&L teamed up with illustrator Curtis Jinkins (who they worked with to relaunch the brand in 2019) to create packaging that draws inspiration from the informal side of military life: the bomber art, tattoos, and spirit of adventure that define the culture of the service just as much as dog tags and MREs.
This professional campaign titled 'The Unofficial Series' was published in United States in February, 2023. It was created for the brand: Hotel Tango, by ad agency: Young & Laramore. This Print medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 3 months ago.
Bryan Judkins, Principal, Group Creative Director, Young & Laramore
Scott King, Creative Director, Young & Laramore
Derek Hulsey, Art Director, Young & Laramore
Allison Tylek, Senior Designer, Young & Laramore
Baker Wright, Designer, Young & Laramore
Dave Theibert, Account Director, Young & Laramore
Sam Hanes, Senior Account Manager, Young & Laramore
Curtis Jinkins, Owner/Illustrator, The Neighborhood Studio