For the fourth year, Hotel Tango Distillery has launched its annual pride series bottle packaging for the month of June created by agency-of-record Young & Laramore.
As a veteran-owned spirits brand proudly dedicated to welcoming all, Hotel Tango has been a sponsor or partner with Indy Pride for the last several years and for every bottle of Hotel Tango Pride sold the brand will donate $1 to the Modern Military Association of America, the nation's largest organization of LGBTQIA+ service members, military spouses, veterans, their families, and allies.
This year, Y&L collaborated with Brazilian artist Jun Ioneda to create a design that captures the idea of “Fervo é Luta,” a saying in Brazil among the LGBTQIA+ community that loosely translates to “To party is to fight/resist”—a reminder to be strong and serious about the struggle, but also to enjoy life at its best. The result is a joyous spirit in every sense of the word—one that lives on the bottle and beyond.
To bring the design to life, Y&L also used open-source WebAR triggered by a QR on the tag to create an AR experience to draw consumers into the spirit. You can check out a sample of the AR experience towards the bottom of that webpage.
This professional campaign titled 'Pride Packaging' was published in United States in June, 2023. It was created for the brand: Hotel Tango, by ad agency: Young & Laramore. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 4 months ago.
Bryan Judkins: Principal, Executive Creative Director
Scott King: Creative Director
Derek Hulsey: Art Director
Allison Tylek: Senior Designer
Baker Wright: Designer
Sara Frucci: Motion Designer
Luke Meyer: Digital Director
Chris Weiper: Senior Digital Developer
Dave Theibert: Account Director
Sam Hanes: Senior Account Manager
Jun Ioneda: Artist