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Hotel Tango

Hotel Tango Pride

Agency: Young & Laramore

Description

Hotel Tango, and its AOR, Indianapolis-based independent agency, Young & Laramore, have launched a new vodka label: Hotel Tango Pride. The bottles hit the shelves today, June 1st, and will be available until they sell out both online and in select retail stores.

In support of Pride Month and the LGBTQIA+ community: for every bottle of Hotel Tango Pride sold, Hotel Tango will donate $1 to the Modern Military Associate of America, the nation's largest organization of LGBTQIA+ service members, military spouses, veterans, their families, and allies.

Y&L collaborated with New York-based artist Meg Lewis to create a fresh, memorable (and whimsical) label that celebrates the spirit of Pride and feels equally true to the sensibilities of both Hotel Tango and the artist. Hotel Tango has been a sponsor or partner with Indy Pride for 3 consecutive years since they won the business in 2019 and continues to release a pride-specific label in support of Pride Month and the LGBTQIA+ community.

This professional campaign titled 'Hotel Tango Pride' was published in United States in June, 2022. It was created for the brand: Hotel Tango, by ad agency: Young & Laramore. This Ambient, Experiential, and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 2 months ago.

Credits

Bryan Judkins: Principal, Group Creative Director
Scott King: Creative Director
Derek Hulsey: Art Director
Allison Tylek: Senior Designer
Baker Wright: Designer
Meg Lewis: Artist

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