Nationaal Comité 4&5 Mei

The Unforgettable 2 Minutes

Agency: Publicis Groupe Benelux


On the 4th of May, at exactly 20:00, everyone in the Netherlands is being silent for two minutes to remember the victims of the WWII. But what do you think about when you did not experience the war yourself? Or never heard the stories of family members or other war survivors?

To inspire the younger generation of what to remember during the national two minutes of silence, we asked survivors of WWII and their relatives to share their heaviest, most beautiful, and saddest two minutes of the war. Two minutes they have never forgotten.

'The Unforgettable 2 Minutes' are audio stories telling the personal experiences of those who’ve experienced the war. Each story lasts 2 minutes (excluding intro/outro), the exact same time the whole nation is being silent.

This professional campaign titled 'The Unforgettable 2 Minutes' was published in Netherlands in April, 2022. It was created for the brand: Nationaal Comité 4&5 Mei, by ad agency: Publicis Groupe Benelux. This 360°, Audio, and Integrated media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 1 year ago by Sr. Copywriter: Sandor Wouters of Publicis Groupe Benelux.


Advertising Agency:
Publicis Groupe Benelux

Production Company: Public Audio, Cake Film & Photography

Chief Creative Officer: Eduardo Marques

Executive Creative Director: Friso Ludenhoff, Maarten Vrouwes

Art Director: Lennard Freij

Copywriter: Sandor Wouters

Business Director: Katelijn van Lieshout

Account manager: Bianca Koot

Agency Producer: Marc van Buggenhout

Design: Dave Fransen, Janneke Koning , Stephan Schut


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